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Introduction
There are various ways for delivering the message in these
communication ages. Sometimes direct and in some occasions
indirect. Experts believe indirect messages are far more
effective and long lasting. The research outcome has also proven
this fact. Nowadays, the method of indirect message delivery is
widely used, and for this purpose we use different tools, which
often is not for the sole purpose of delivering the message. For
instance, sports, cinema and/or other similar methods are used
to register this phenol none in peoples mind as a fact.
Therefore, the message for the receiver is verified that Coca
Cola drink or Landrover car is equivalent of tourism. So as a
result, tourism and travel can be the most powerful phenomenon
for transferring a message across.
In the culture of societies the traveler has always carried a
message and the new message and the traveler can very
effectively relay the message to the world in an indirect way
with its own coverage. Although there is no resistance to the
message but also there will be a good reception and it can be
registered in the mind as a memory forever.
Project Description Generalities
In regards to the introduction, the project coordinator has
an idea to start the journey from Iran with a precise planning
in a from of a tour. On this timed trip we will pass through
five continents (list of countries) and in each country we will
visit the tourist attractions including: historical, cultural
and natural sights. A trip which will be started from Iran and
will be ended in Iran. This trip according to its nature can be
represented the tourism industry, services and other related
industries. On this journey the car manufacturing industry and
other related branches which play a very important role will be
introduced to the world. Also efforts will be made with suitable
means in a precisely planned advertising and marketing introduce
Iran’s tourist attractions. In regards to art and culture we
have a lot to say. A multi purpose CD will be used for this
cause.
In a symbolic way we invite the people of the world to visit
Iran. We also ask for the helping hand of all tourist and travel
agencies providing services to world travelers. Our journey will
be started by car and caravan and after passing through five
continents once again we will return to Iran. The cars used on
this journey will be displayed in fairs to simply show the
strength and resistance of these cars and caravans.
“Winning support and cooperation”
We will not be alone on this journey; we are hoping to
receive a helping hand from high officials and their immediate
attention and support which very much we are counting on.
Support of this project can be from various related fields. We
count on their international efforts in this common goal we
share. The group of related industries especially in the two
areas of owners of car manufacturers and also active members of
tourism industry as sponsors can take part and can benefit from
this project.
“Start from the origin”
This caravan in a symbolic and national movement will start
its journey from the costal regions of Persian Gulf. We will
visit historical and ancient places in various cities which will
be accompanied by taking pictures and films during the journey.
We will leave Iran from the western borders of Caspian Sea with
the slogan of “Hope to See Iran.”.
“Determining the costs of project Execution”
The project coordinator will bear 50% of all costs and the
rest will be obtained through sponsors in different groups (car
industry and related companies), active members of tourism
industry, cultural centers, publishers and also creators of
works. It's necessary to mention that through one of our travel
mates some European companies have shown great interest and
support in this project.
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